Why the Firm Certifies Anyone

A personal brand is only as credible as the people who touch it. When a client needs a specialist, MCG refers them only to people it already works with and trusts, so the work around a brand is held to the same standard as the strategy behind it. The seal makes that standard visible to the client before the work begins.

Like you have a reputation, so does every other person or brand you associate yourself with.

Isaac Mashman, Founder, Mashman Consulting Group, in Personal Branding: A Manifesto on Fame and Influence, 5.4

By Invitation, Never by Application

There is no application and no form. Certification cannot be requested or bought, and MCG sells no certifications to individuals. The firm invites a partner only once it has worked with them and would put its own clients in their hands. Every partner adheres to the MCG Code of Ethics, and adherence is a condition of keeping the seal, not a formality. A Certified Partner is an independent business, not a consultant MCG has trained or licensed.

Where Partners Work with Clients

Partners are introduced to clients by their MCG consultant as the work calls for them. Two engagements carry a partner today. Clients who choose an in-person consultation may add on-site content creation: with 30 days' notice, an MCG Certified Partner travels to create, document and film content, directed by the client's consultant. And cover design for Mashman Publishing authors is done exclusively with designflix, an MCG Certified Partner and the design studio of Alexander Stephens, the cover artist of the Second Edition of Personal Branding: A Manifesto on Fame and Influence.

A Mark That Can Be Checked

Certified Partners carry the MCG Certified Partner badge: the MCG lettered logo on a scalloped seal. Wherever it appears, it links back to the Certified Partners page, where the certification can be confirmed in one click. Partners receive the badge files from MCG; they are not offered for download, and the badge is used only as supplied.

The seal is only worth what stands behind it. Anyone who worked with a Certified Partner and found it short of the Code of Ethics can tell the firm through the report form on the same page. Every report is read by MCG and kept confidential. The bench grows by invitation, never to fill a page.

The imprint's premise is set out in a single line: by combining MCG's expertise in personal branding and reputation architecture with modern day mass distribution, it publishes books that have traditional credibility without all of the fine print.

The Catalog

The catalog opens with Personal Branding: A Manifesto on Fame and Influence by Isaac Mashman. The Second Edition, published under Mashman Publishing in March 2025, is a #1 New Release in Public Relations on Amazon and documents Identity Positioning™, MCG's proprietary methodology, in full. The world's first Philosophy of Personal Branding.

Each title has its own page, with its formats and where to buy it.

Future Titles

Future publications will be added to the catalog as they are released, each with a page of its own. The imprint publishes across three tracks:

• House Authorship. Isaac Mashman's own work, beginning with the Manifesto, and the proof of the standard held for every other title.
• Circle Authorship. Titles from long-standing collaborators embedded in MCG's own work, considered individually.
• Client Imprints. For MCG clients with an established consulting relationship, on a case-by-case basis.

An upcoming book, Raw Cutlery: Perform at the Best Version of You by Isaac J. Hall, is in the pipeline; its release date has not yet been announced. It will be the imprint's first title by an author other than Isaac Mashman.

By Invitation

Mashman Publishing is invitation-only and does not take open submissions. Client Imprints have no separate application: the consulting relationship at Mashman Consulting Group is the front door, and a client's MCG consultant brings the book to the imprint directly.

The site also carries a newsroom at mashmanpublishing.com/news, where new titles will be announced.