The imprint's premise is set out in a single line: by combining MCG's expertise in personal branding and reputation architecture with modern day mass distribution, it publishes books that have traditional credibility without all of the fine print.

The Catalog

The catalog opens with Personal Branding: A Manifesto on Fame and Influence by Isaac Mashman. The Second Edition, published under Mashman Publishing in March 2025, is a #1 New Release in Public Relations on Amazon and documents Identity Positioning™, MCG's proprietary methodology, in full. The world's first Philosophy of Personal Branding.

Each title has its own page, with its formats and where to buy it.

Future Titles

Future publications will be added to the catalog as they are released, each with a page of its own. The imprint publishes across three tracks:

• House Authorship. Isaac Mashman's own work, beginning with the Manifesto, and the proof of the standard held for every other title.
• Circle Authorship. Titles from long-standing collaborators embedded in MCG's own work, considered individually.
• Client Imprints. For MCG clients with an established consulting relationship, on a case-by-case basis.

An upcoming book, Raw Cutlery: Perform at the Best Version of You by Isaac J. Hall, is in the pipeline for release before the end of 2026. It will be the imprint's first title by an author other than Isaac Mashman.

By Invitation

Mashman Publishing is invitation-only and does not take open submissions. Client Imprints have no separate application: the consulting relationship at Mashman Consulting Group is the front door, and a client's MCG consultant brings the book to the imprint directly.

The site also carries a newsroom at mashmanpublishing.com/news, where new titles will be announced.