Traditional credibility. Without all of the fine print.
An imprint of MCG. By combining our expertise in personal branding and reputation architecture with modern day mass distribution, we publish books that have traditional credibility without all of the fine print.
The Standard
A book earns distribution the same way a brand earns attention: through discipline, not proximity to a platform. Every personal branding book Mashman Publishing produces is built to stand on its own in the market, not to trade on a name.
Three tracks. One discipline.
Mashman Publishing is not an open press. Every title it carries falls into one of three defined tracks, each held to the same editorial and design standard.
House Authorship
Isaac Mashman's own work, beginning with Personal Branding: A Manifesto on Fame & Influence. The imprint's flagship and proof of the standard it holds every other title to.
Circle Authorship
Titles from long-standing collaborators embedded in MCG's own work. Considered individually, on the same footing as any other track: not promised, not automatic.
Client Imprints
For MCG clients with an established consulting relationship, Mashman Publishing will facilitate a book on a case-by-case basis where the fit is right for both the author and the imprint. Beyond producing the book itself, MCG works with imprint clients to land press for their title and teaches them how to properly leverage that body of work.
Personal Branding: A Manifesto on Fame & Influence
Isaac Mashman is the author of Personal Branding: A Manifesto on Fame & Influence, now in its second edition: a 376-page expansion of the 2021 original, edited by Eric Chow and Michelle Fongeallaz, with a foreword by Eric Chow. See the full chapter list and edition specifications.
Where the personal brand meets the market.
The imprint exists because a built audience and a distributed book are two different disciplines that are stronger combined than either is alone.
Organic Foundation
Coverage is pursued organically: earned through the work rather than bought. Every title starts from an audience the author has already built directly.
Editorial Standard
Manuscript development, editing, and design held to the same bar as the house's own title. No title ships underprepared because of who wrote it.
Trade Production
Print, digital, and audio formats prepared for standard trade and retail distribution channels, positioned for readers who found the book, not only the author.
Compounding Reach
The book feeds back into the personal brand it came from: a physical, distributable asset the author's own platform can point to indefinitely.
An imprint, not a separate company.
Mashman Publishing is a DBA of Mashman Consulting Group LLC, not a standalone entity and not a rebrand of anything that came before it. It operates under MCG to give MCG's own work, and the work of the clients it publishes for, a dedicated publishing identity. Read the full structure explanation.
Mashman Publishing, a DBA of Mashman Consulting Group LLC. Used on copyright pages and contracts, and anywhere the distinction between imprint and publisher of record matters.
Not an open submission. A referral relationship.
Client Imprints
If a book is the right next asset for your brand, your MCG consultant will bring it to Mashman Publishing directly. There is no separate application: the consulting relationship is the front door.
How it works→Rights, Press & Distribution
For rights requests, distributor inquiries, or press related to any Mashman Publishing title, contact the publisher directly using the form below.
Contact the publisher→Every title begins the same way. With one conversation.
Publisher and rights inquiries are reviewed directly. Client titles are considered through MCG.