Paperback, Second Edition
An Imprint of Mashman Consulting Group
Traditional credibility. Without all of the fine print.
An imprint of MCG. By combining our expertise in personal branding and reputation architecture with modern day mass distribution, we publish books that have traditional credibility without all of the fine print.
Both Editions
Top 10 Amazon Best Seller in Public Relations
The Standard
A book earns distribution the same way a brand earns attention: through discipline, not proximity to a platform. Every personal branding book Mashman Publishing produces is built to stand on its own in the market, not to trade on a name.
What We Publish
Three tracks. One discipline.
Mashman Publishing is not an open press. Every title it carries falls into one of three defined tracks, each held to the same editorial and design standard.
Track 01
House Authorship
Isaac Mashman's own work, beginning with Personal Branding: A Manifesto on Fame and Influence. The imprint's flagship and proof of the standard it holds every other title to.
Track 02
Circle Authorship
Titles from long-standing collaborators embedded in MCG's own work. Considered individually, on the same footing as any other track: not promised, not automatic.
Track 03
Client Imprints
For MCG clients with an established consulting relationship, Mashman Publishing will facilitate a book on a case-by-case basis where the fit is right for both the author and the imprint. Beyond producing the book itself, MCG works with imprint clients to land press for their title and teaches them how to properly leverage that body of work.
From the Catalog
Every Title, Held to One Standard.
House authorship, circle authorship, and client imprints. Each title has its own page, with its formats and its details.
House Authorship · Second Edition
Personal Branding: A Manifesto on Fame and Influence
By Isaac Mashman
The world's first Philosophy of Personal Branding.
Published March 7, 2025View the Book
Client Imprint · First Edition
Raw Cutlery: Perform at the Best Version of You
By Isaac J. Hall
Perform At the Best Version of You
Forthcoming · Release date not yet announcedView the BookFrom the Newsroom
Recent Releases.
Releases from Mashman Publishing, issued through the Mashman Consulting Group newsroom, with their images and media contact.
- Mashman Consulting Group Introduces MCG Certified Partners, a Seal Held to Its Code of Ethics
Certification is by invitation only, cannot be requested or bought, and is extended only to the specialists the firm already works with and trusts with its own clients.
- Mashman Publishing Launches Its Website, the Imprint's First Formal Home Online
The imprint of Mashman Consulting Group opens a catalog of its own, beginning with the Second Edition of Personal Branding: A Manifesto on Fame and Influence, with future titles to follow.
Flagship Title · Second Edition
Personal Branding: A Manifesto on Fame and Influence
Isaac Mashman is the author of Personal Branding: A Manifesto on Fame and Influence, now in its second edition: a 376-page expansion of the 2021 original, edited by Eric Chow (opens in a new tab) and Michelle Fongeallaz, with a foreword by Eric Chow. See the full chapter list and edition specifications.
- Published
- March 7, 2025
- Pages
- 376
- Formats
- Available: Paperback, Hardcover, Ebook · Awaiting Publication: Audiobook
- Publisher
- Mashman Publishing
Available Through
The Distribution Model
Where the personal brand meets the market.
MCG launched the imprint to make sure its clients get the best possible outcome, without being locked into intense contracts or giving up their rights and creative control. A built audience and a distributed book are two different disciplines, stronger combined than either is alone.
01
Organic Foundation
Coverage is pursued organically: earned through the work rather than bought. Every title starts from an audience the author has already built directly.
02
Editorial Standard
Manuscript development, editing, and design held to the same bar as the house's own title. No title ships underprepared because of who wrote it.
03
Trade Production
Print, digital, and audio formats prepared for standard trade and retail distribution channels, positioned for readers who found the book, not only the author.
04
Compounding Reach
The book feeds back into the personal brand it came from: a physical, distributable asset the author's own platform can point to indefinitely.
Structure
An Imprint Inside MCG.
Mashman Publishing is a DBA of Mashman Consulting Group LLC, not a standalone entity and not a rebrand of anything that came before it. It operates under MCG to give MCG's own work, and the work of the clients it publishes for, a dedicated publishing identity. Read the full structure explanation.
Full Legal Form
Mashman Publishing, a DBA of Mashman Consulting Group LLC. Used on copyright pages and contracts, and anywhere the distinction between imprint and publisher of record matters.
Working With the Imprint
Not an open submission. A referral relationship.
For MCG Clients
Client Imprints
If a book is the right next asset for your brand, your MCG consultant will bring it to Mashman Publishing directly. There is no separate application: the consulting relationship is the front door.
Publisher Inquiries
Rights, Press & Distribution
For rights requests, distributor inquiries, or press related to any Mashman Publishing title, contact the publisher directly using the form below.
Start a Conversation
Every Title Begins the Same Way. With One Conversation.
Publisher and rights inquiries are reviewed directly. Client titles are considered through MCG.