One book, two editions. Built to hold the standard for every title after it.
Isaac Mashman is the author of Personal Branding: A Manifesto on Fame & Influence, now in its second edition. Client and circle titles will appear here individually as they are confirmed.
Personal Branding: A Manifesto on Fame & Influence
A 376-page expansion of the 2021 original: in the author's own words, “a continuation and remarkably more mature look,” and “a far more thorough deep-dive” rather than a light revision. Edited by Eric Chow and Michelle Fongeallaz. Cover art by Alexander Stephens.
Main Chapters
- 01Education
- 02The 4 Laws of Personal Branding
- 03Mindset
- 04Branding
- 05Reputation Management
- 06Marketing
- 07Personal Skills
- EssayIdentity Positioning™
- 08Sustainability
Four formats. Not every retailer carries every one.
Each format is listed with the retailers confirmed to carry it and the accolade specific to that format. A bare retailer list would imply every retailer stocks every format, which is not true.
Paperback
Hardcover
Audiobook
The audiobook is in production and will be distributed across platforms on completion. No retailer, price, or purchase link exists yet for this format.
Endorsed before it reached the shelf.
“…Isaac embodies this spirit of resilience, proving that grit and tenacity breed success.”
“…his journey is a testament to the power of resilience, vision, and giving back.”
“Isaac Mashman deserves a lot of praise for the way he makes you question your personal and professional branding…”
“…he doesn't just build brands; he builds legacies…”
“Isaac Mashman is both an incredible businessman and friend…”
Personal Branding: A Manifesto on Fame & Influence
The original edition: 55 pages, ~6,000 words, substantially shorter than the Second Edition's 376-page expansion.
Published under Mashman Ventures LLC, Isaac's prior firm, which predates both Mashman Consulting Group and Mashman Publishing and has since been dissolved. This is a historical fact specific to the first edition, not a current imprint of Mashman Publishing.
Circle and client titles are considered individually, not announced in advance.
Mashman Publishing does not list a title here until it is confirmed. If you are an MCG client exploring a book, the conversation starts with your consultant, not this page. See how the referral relationship works.