Amazon · Both Editions
House Title · Second Edition
Personal Branding: A Manifesto on Fame & Influence
By Isaac Mashman · Foreword by Eric Chow
The world's first Philosophy of Personal Branding.
Paperback, Second Edition
#1 New Release in Public Relations on Amazon
About the Book
Personal Branding: A Manifesto on Fame & Influence
A 376-page expansion of the 2021 original: in the author's own words, “a continuation and remarkably more mature look,” and “a far more thorough deep-dive” rather than a light revision. Edited by Eric Chow and Michelle Fongeallaz. Cover art by Alexander Stephens.
Eight chapters and 78 subchapters run from Education and The 4 Laws of Personal Branding through Mindset, Branding, Reputation Management, Marketing, and Personal Skills to Sustainability, with an essay on Identity Positioning™ set between chapters seven and eight. Each subchapter closes with Q (Question), T (Task), or A (Apply) prompts, so the book is worked through, not only read.
Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
- Author
- Isaac Mashman
- Published
- March 7, 2025
- Edition
- Second Edition
- Pages
- 376
- Foreword
- Eric Chow
- Editors
- Eric Chow, Michelle Fongeallaz
- Cover Artist
- Alexander Stephens
- Formats
- Paperback · Hardcover · Ebook · Audiobook
- Genre
- Business & Economics / Marketing & Sales / Public Relations
- Publisher
- Mashman Publishing
- Publisher Contact
- contact@mashmanpublishing.com (opens in a new tab)
Inside the Book
Contents
- 01Education
- 02The 4 Laws of Personal Branding
- 03Mindset
- 04Branding
- 05Reputation Management
- 06Marketing
- 07Personal Skills
- EssayIdentity Positioning™
- 08Sustainability
Formats · Second Edition
Where to buy it.
Each format is listed with the retailers confirmed to carry it. Not every retailer carries every format.
$21.99
Paperback
ISBN 979-8-9924591-5-9 · ASIN B0F16N5TD2
#1 New Release in Public Relations on Amazon
Amazon · Second Edition, Paperback
$32.99
Hardcover
ISBN 979-8-9924591-1-1 · ASIN B0F1DX9XVD
#3 New Release in Public Relations on Amazon
Amazon · Second Edition, Hardcover
In Development
Audiobook
The audiobook is in production and will be distributed across platforms on completion. No release date has been set, and no retailer, price, or purchase link exists yet for this format.
Early Acclaim
In their own words.
“…Isaac embodies this spirit of resilience, proving that grit and tenacity breed success.”
Kevin McDonaldIsaac's childhood best friend“…his journey is a testament to the power of resilience, vision, and giving back.”
Sel BuyuksaracCo-founder of River City Science Academy“Isaac Mashman deserves a lot of praise for the way he makes you question your personal and professional branding…”
Jeff WeemhoffPresident of Atlantic-Oase“…he doesn't just build brands; he builds legacies…”
Adrian BoyselFriend and mentor“Isaac Mashman is both an incredible businessman and friend…”
Tristan T. RobertsGold & Platinum Certified EngineerEdition History
First Edition
First published November 1, 2021. The original edition: 55 pages, ~6,000 words, substantially shorter than the Second Edition's 376-page expansion.
- Pages
- 55
- Word Count
- ~6,000
- Formats
- Paperback · Audiobook · Ebook
- ISBN-13 (Paperback)
- 978-0-578-32095-3
- Ebook ASIN
- B09MC3K6M2
- Audiobook ASIN
- B0CLMJNYYR
- Publisher of Record
- Mashman Ventures LLC
Published under Mashman Ventures LLC, Isaac's prior firm, which predates both Mashman Consulting Group and Mashman Publishing and has since been dissolved. This is a historical fact specific to the first edition, not a current imprint of Mashman Publishing.
Rights, Press & Distribution
Every title begins the same way. With one conversation.
Publisher, rights, and press inquiries about this title are reviewed directly. See the full catalog.