Amazon · Both Editions
House Title · Second Edition
Personal Branding: A Manifesto on Fame & Influence
By Isaac Mashman · Foreword by Eric Chow (opens in a new tab)
The world's first Philosophy of Personal Branding.
Paperback, Second Edition
#1 New Release in Public Relations on Amazon
About the Book
Personal Branding: A Manifesto on Fame & Influence
A 376-page expansion of the 2021 original: in the author's own words, “a continuation and remarkably more mature look,” and “a far more thorough deep-dive” rather than a light revision. Edited by Eric Chow and Michelle Fongeallaz. Cover art by Alexander Stephens (opens in a new tab).
Eight chapters and 78 subchapters run from Education and The 4 Laws of Personal Branding through Mindset, Branding, Reputation Management, Marketing, and Personal Skills to Sustainability, with an essay on Identity Positioning™ set between chapters seven and eight. Each subchapter closes with Q (Question), T (Task), or A (Apply) prompts, so the book is worked through, not only read.
Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales.
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
- Author
- Isaac Mashman
- Published
- March 7, 2025
- Edition
- Second Edition
- Pages
- 376
- Foreword
- Eric Chow (opens in a new tab)
- Editors
- Eric Chow (opens in a new tab), Michelle Fongeallaz
- Cover Artist
- Alexander Stephens (opens in a new tab)
- Formats
- Paperback · Hardcover · Ebook · Audiobook
- Genre
- Business & Economics / Marketing & Sales / Public Relations
- Publisher
- Mashman Publishing
- Publisher Contact
- contact@mashmanpublishing.com (opens in a new tab)
Inside the Book
Contents
- 01Education
- 02The 4 Laws of Personal Branding
- 03Mindset
- 04Branding
- 05Reputation Management
- 06Marketing
- 07Personal Skills
- EssayIdentity Positioning™
- 08Sustainability
Formats · Second Edition
Where to Buy It.
Each format is listed with the retailers confirmed to carry it. Not every retailer carries every format.
$21.99
Paperback
ISBN 979-8-9924591-5-9 · ASIN B0F16N5TD2
#1 New Release in Public Relations on Amazon
Amazon · Second Edition, Paperback
$32.99
Hardcover
ISBN 979-8-9924591-1-1 · ASIN B0F1DX9XVD
#3 New Release in Public Relations on Amazon
Amazon · Second Edition, Hardcover
In Development
Audiobook
The audiobook is in production and will be distributed across platforms on completion. No release date has been set, and no retailer, price, or purchase link exists yet for this format.
Early Acclaim
In Their Own Words.
“…Isaac embodies this spirit of resilience, proving that grit and tenacity breed success.”
Kevin McDonaldIsaac's childhood best friend“…his journey is a testament to the power of resilience, vision, and giving back.”
Sel BuyuksaracCo-founder of River City Science Academy“Isaac Mashman deserves a lot of praise for the way he makes you question your personal and professional branding…”
Jeff WeemhoffPrior President of Atlantic-Oase“…he doesn't just build brands; he builds legacies…”
Adrian Boysel (opens in a new tab)Friend and mentor“Isaac Mashman is both an incredible businessman and friend…”
Tristan T. Roberts (opens in a new tab)Gold & Platinum Certified EngineerThe Gap It Fills
Why the Manifesto Exists
No philosophy, codified body, or standard of practice existed for personal branding. The Second Edition fills that institutional gap, establishing the core tenets of belief, laws, and standards of practice as the world's first Philosophy of Personal Branding.
It presents philosophical and psychological approaches built to resist obsolescence, rather than platform tactics that expire with the next algorithm. In the author's own words, the Second Edition is “a continuation and remarkably more mature look” at the subject, and “a far more thorough deep-dive” than the 2021 original.
The dedication reads: “Dedicated to YOU, the singular person that this Manifesto talks about.”
The Doctrine Inside
Four Laws and Six Tiers
The 4 Laws of Personal Branding build sequentially: without Familiarity, Connection does not exist; without Fame and Influence, Personal Branding collapses.
- The Law of Familiarity. Familiarity, built through repeated sensory exposure, naturally produces trust.
- The Law of Connection. Shared commonality gives other people a genuine reason to care.
- The Law of Fame and Influence. Fame (quantifiable reach) combined with influence (emotional sway) accelerates whatever is being pursued; either alone is limited.
- The Law of Personal Branding. A personal brand is innate and unavoidable. It exists from birth, whether or not it is consciously directed.
The Hierarchy of Personal Branding then maps reach in six tiers: Unconscious Incompetent, Friends and Family, The Local Hero, The State Representative, The National Personality, and The International Icon. The free Identity Positioning™ Brand Audit (opens in a new tab) scores where a personal brand stands today across The Five Personal Brand Pillars.
Built to Be Worked Through
A Book You Use, Not Only Read
Every one of the 78 subchapters closes with a prompt marked Q (Question), T (Task), or A (Apply), so a reader finishes each one with something to answer or to do.
Mashman Consulting Group has turned the subchapters into free tools on identitypositioning.com, each citing the subchapter it comes from:
- Elevator Pitch Builder (opens in a new tab), from 4.3 Elevator Pitch
- Cliché Checker (opens in a new tab), from 4.5 Avoiding Clichés
- Seamless Branding Report Card (opens in a new tab), from 4.6 and 4.16
- Story Builder (opens in a new tab), from 4.14 The Art of Storytelling
- Power of 3 Tracker (opens in a new tab), from 6.4 and 6.5
- Mentor Blueprint (opens in a new tab), from 4.8, 4.10, and 5.6
The Author
About Isaac Mashman
Isaac Mashman is the founder of Mashman Consulting Group (MCG), a private consulting firm specializing in personal branding, reputation architecture, and executive visibility. He is the author of Personal Branding: A Manifesto on Fame and Influence, now in its second edition. Both editions reached Amazon's Top 10 in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales. With Eric Chow (opens in a new tab), he developed Identity Positioning™, MCG's proprietary methodology, academically published in 2024. Quoted three times in Forbes. Born in Jacksonville, Florida, and based in Little Rock, Arkansas, he also owns Mashman Properties, a real estate investment firm, and Mashman Investments, a private investment firm.
His talks, press, and the full record are on isaacmashman.com (opens in a new tab).
From the Publisher
The Standard for Every Title
The Manifesto is the imprint's flagship, and the proof of the standard Mashman Publishing holds every other title to. The Second Edition was produced as a suite: paperback, hardcover, and ebook at release, with the audiobook in production, all distributed through standard trade and retail channels.
That is the 360 approach the imprint takes with every book: every format planned from the start, and the author's own reach behind each one.
Questions
About the Book.
Who wrote Personal Branding: A Manifesto on Fame and Influence?
Isaac Mashman, the founder of Mashman Consulting Group. The foreword is by Eric Chow (opens in a new tab), who edited the book with Michelle Fongeallaz. The cover art is by Alexander Stephens (opens in a new tab). It is published by Mashman Publishing.
What is the book about?
It is the world's first Philosophy of Personal Branding: the core tenets of belief, the 4 Laws of Personal Branding, the six tier Hierarchy of Personal Branding, and standards of practice, across eight chapters, 78 subchapters, and the essay Identity Positioning™: A Macroscopic View on Personal Branding.
How long is it?
The Second Edition, published March 7, 2025, runs 376 pages. The First Edition of 2021 was 55 pages, about 6,000 words.
How is the Second Edition different from the First?
It is a complete revision, not a light update. The 55 page original became a 376 page book that sets out the laws, the Hierarchy, and the standards of practice, with the Identity Positioning™ essay set between the seventh and eighth chapters.
Is there an audiobook?
The Second Edition audiobook is in production and will be distributed across platforms on completion. No release date has been set. The First Edition was released in paperback, ebook, and audiobook.
Where can I buy it?
The paperback is at Amazon, Target, Barnes & Noble, and Books-A-Million; the hardcover at Walmart, Barnes & Noble, and Books-A-Million; the ebook at Kobo and Everand. Every format and retailer is listed on this page.
Is there a Third Edition?
Yes, in development. It is more academic in nature, leveraging studies and data, some of it collected through identitypositioning.com. No release date has been set.
Who do I contact about rights or press for the book?
Publisher, rights, and press inquiries go directly to contact@mashmanpublishing.com. Press materials are in the Media Kit.
Edition History
First Edition
First published November 1, 2021. The original edition: 55 pages, ~6,000 words, substantially shorter than the Second Edition's 376-page expansion.
- Pages
- 55
- Word Count
- ~6,000
- Formats
- Paperback · Audiobook · Ebook
- ISBN-13 (Paperback)
- 978-0-578-32095-3
- Ebook ASIN
- B09MC3K6M2
- Audiobook ASIN
- B0CLMJNYYR
- Publisher of Record
- Mashman Ventures LLC
Published under Mashman Ventures LLC, Isaac's prior firm, which predates both Mashman Consulting Group and Mashman Publishing and has since been dissolved. This is a historical fact specific to the first edition, not a current imprint of Mashman Publishing.
Rights, Press & Distribution
Every Title Begins the Same Way. With One Conversation.
Publisher, rights, and press inquiries about this title are reviewed directly. See the full catalog.